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Commercial

Featured listings and sponsorship options

This page describes the commercial side clearly. Sponsored visibility can exist, but it should be explicit, separate from editorial logic, and useful to buyers instead of disguised as neutral research.

What can be sponsored

Featured vendor modules, sponsored placements on category or comparison pages, newsletter mentions later if added, and clearly labeled buyer-resource sponsorships.

What should stay editorial

Core category logic, ranking language, framework-fit claims, and vendor summaries in editorial comparison pages should not be sold as hidden placement.

Good fit for a featured listing

Vendors with strong public evidence, relevant framework pages, and a product that already fits the taxonomy. Featured status should amplify a real fit, not force a bad one.

Likely early formats

One homepage featured slot, one or two sponsored category modules, and labeled vendor spotlight placements on pages with clear buyer intent.

Starter package structure

The early commercial model should stay simple: a homepage featured slot, a category-page sponsored slot, and a higher-intent comparison-adjacent slot for vendors with a strong fit.

How packages should be priced

Price by placement quality and buyer intent, not by vague exposure. A homepage feature should cost more than a general category placement, and a high-intent comparison or workflow page should cost more than a broad awareness slot.

Commercial screening

Not every vendor should qualify. If a vendor lacks clear public documentation, overclaims framework support, or does not match buyer intent on a page, the right answer is still no.

How to inquire

Email with the product URL, the pages you think are a fit, your target buyer, and whether you want branded visibility, category placement, or a comparison-adjacent sponsorship.

Suggested launch packages

Featured homepage: one labeled homepage placement for broad awareness. Featured category: one labeled slot on a category or workflow page with clear buyer intent. Targeted spotlight: one labeled module tied to a comparison or procurement-oriented page where fit is especially strong.

Suggested launch pricing

Featured homepage: start around $750 to $1,250 per month. Featured category: start around $350 to $650 per month. Targeted spotlight: start around $500 to $900 per month when the page has stronger buyer intent.

How to handle discounts

Keep discounts narrow. The clean version is a small discount for quarterly commitments, not ad hoc negotiation on every inquiry. That keeps the commercial model easier to defend and easier to operate.

What to send in an inquiry

Include the product URL, two or three pages you think match, your ideal buyer, your primary frameworks, and whether the goal is awareness, shortlist inclusion, or buyer-intent visibility. That makes pricing and fit decisions much easier.

Inquiry tiers

Tier 1: simple homepage visibility. Tier 2: category-page placement tied to a framework, workflow, or buyer team. Tier 3: higher-intent spotlight tied to a comparison, procurement, or due-diligence page.

Disclosure standard

Every paid placement should be labeled with plain language such as Featured or Sponsored. Commercial visibility should never be presented as a neutral ranking result.